"Your book gives valuable advice to anyone on getting along with people, at home or abroad."

 Alicen White
 International Girl Scouts

Multicultural Communication Strategies:  How to be More Successful with Customers, Colleagues and Community

by Judith A. Starkey         

Introduction
     USA Population Trends
     Quote:  George Washington

The Meaning of Culture
     Definition of Culture
     Cultural Tree of Life
     Forces of Acculturation
     Cultural Change Factors
          Mixtures of Cultural Heritages
          Regional Differences
          Gender
          Age
          Education
          Personal Style
          Class Status
     Examples of Cultural Groups & Values
     Quote:   Earl Shorris    

Multicultural Communication Model

     Male Dominance
     Individualism vs. Group
          Self-Reliance
     Religion
          Buddhism
          Christianity
          Confucianism
          Hinduism
          Islam
          Judaism
          Kwanzaa
     Authority/Hierarchy
     Filial Piety
     Language
     Self
     Saving Face
     Eye Contact
     Emotional Expression
     Smiling
     Touching
     Negotiating
     Time
     Space
     Reasoning
     Humor
     Work and Family
     Role of Personal Styles
           Individualistic
           Group

      ESL
      Everyday Interactions
      Quote:  From Words of Will Rogers

The Cultures of Gender
     Male Viewpoints
      Female Viewpoints
      Brain Differences
      Acculturations
      Gender Preferences
      Communication Strategies
      "Women in Business:  A Cultural Change"
       Quote:  Gloria Steinem

Cultural Compendium

The Multicultural U.S. Marketplace
     "A Growing Customer Focus:  Cultural Diversity"
            Retail
            Computers
            Financials
            Automobiles
            Entertainment
      "Multicultural Customer Relations"
            Case Study:  Asian/Anglo Women
            Case Study:  Hispanic/Black Men
       General Recommendations
       Quote:  Jennie Tong

International Philosophies/Protocol
        USA
        International-General
        Europe
        Latin America
        Asia
        Middle East
        Quote:  Tom Peters

Afterword
       "Overcoming Our Need to Blame"
        "Unity from Diversity"
         Quote:  Barbara Jordan

Glossary

Selected References